PBS Vows to Keep Educating and Entertaining

PBS Vows to Keep Educating and Entertaining

In January 2012, Paula Kerger, President of PBS, explained, "When PBS was founded 42 years ago we were created with the express purpose of educating, entertaining, and inspiring the American people. Now, although the means of connecting with our audience has changed over the years, we remain focused on using media to fulfill our public service mission to help everyone of every age and from every walk of life reach their potential."

In today's "always-on" world which includes mobile devices where everything is available at the touch of a button, PBS is right there to provide entertainment and enrichment on the go, so to speak.

 

"We're not shrinking from the challenges of today's new media landscape," Kerger stated. "In fact, we are looking for more ways to educate, entertain, and inspire audiences than ever before. By connecting to our audiences on the Web and mobile devices as well as our traditional broadcast platform, we are more accessible to more Americans now than at any other time in public broadcasting's history."

 

PBS KIDS

 

PBS is continually enriching the lives of both kids and adults, with shows ranging from Sesame Street to Masterpiece Theater. They have something for everyone, and in their 42 years there is hardly anyone who has not been affected by something from the network. Face it, you enjoy watching Big Bird and Bert and Ernie, not to mention Curious George and Dinosaur Train with your kids. We all do. The PBS KIDS block of programs is not only beloved by young viewers but parents and grandparents as well.

 

Leslie Rotenberg, who overseas Children's Media for PBS, commented, "Today, we are providing access to more content - for free - across all platforms - than any other children's media company. The demand for the trusted content PBS KIDS provides is growing, across television, online and on mobile devices. In fact, some of the numbers are truly astounding, particularly when it comes to consumption of our content on digital platforms.

 

"On television, season-to-date, we've reached 22.6 million children overall. Our top-performing programs -- Dinosaur TrainCurious GeorgeThe Cat in the Hat Knows A Lot About That and SUPER WHY! -- have been consistently rated in the top 10 kids' programs for preschool children throughout 2011."


PBS has developed four specials this television season, one for each of their preschool series. Curious George: A Very Monkey Christmas was the number one TV special across all networks with preschoolers and their parents.

PBS will be celebrating Dr. Seuss's birthday on March 2, 2012 with a two-hour Cat-in-the-Hat-A-Thon.

 

Rotenberg was pleased to announce "PBS KIDS is the No. 1 source of free educational online video for children. Kids love our online games too. In November, we hosted more than 11.7 million unique visitors, an increase of 20 percent over last year. We're seeing continued growth in the streaming video space, both online and on mobile. Last year, we launched a free PBS KIDS Video App for iPad, iPhone and iPod Touch.  In November, we had 158 million combined streams online and on the video app.

 

"At PBS KIDS today, we're reaching more children on more platforms with the most rigorously researched and tested educational content available. And, we're constantly seeking new ways to build tailored, powerful educational media experiences across new technologies, to open up a world of possibilities for all kids."

 

All of these statistics prove that kids are hungry for good shows, and PBS is providing the content to enrich their lives while entertaining them at the same time. It is difficult to imagine growing up without PBS. 

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Written by: Francine Brokaw See other articles by Francine Brokaw
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